Milestone 1

MVP Development and Launch

• Timeline: 3-4 months

• Budget Allocation: $100,000

• Goal: Complete the MVP, integrate it into clinic operations, and prepare for in-house beta testing.

• Success Metrics: A fully functional MVP and readiness for user onboarding.

Milestone 2

In-House Beta Testing & User Onboarding

• Timeline: 3-6 months post-launch

• Budget Allocation: $20,000

• Goal: Onboard 1,000-2,000 users directly from the clinic by mandating app use for all new patients and promoting it to existing customers.

• Success Metrics: Active engagement, feedback for product improvements, and initial traction.

Milestone 3

Product Refinement Based on Feedback

• Timeline: 6-9 months post-launch

• Budget Allocation: Ongoing

• Goal: Refine the app and improve user experience based on feedback from clinic users.

• Success Metrics: Improved retention, higher user satisfaction, and validated product-market fit.

Milestone 4

Preparing for Seed Round

• Timeline: 9-12 months

• Goal: Demonstrate traction and prepare for a larger seed round with validated product-market fit and strong engagement metrics.

• Success Metrics: Continued user growth and investor-ready metrics.

Key Advantages of In-House Beta Testing

1. Guaranteed User Base:

   By using our clinic, we guarantee immediate traction and early user engagement, eliminating the uncertainty of market acceptance.

2. Real-Time Feedback:

   Direct interactions with users allow us to quickly gather actionable feedback and iterate on the product efficiently.

3. Cost-Effective User Acquisition:

   Leveraging our clinic minimizes the need for large-scale marketing campaigns, allowing us to acquire users more cost-effectively.

4. Pre-Validation for Seed Round:

   Demonstrating early traction through in-house testing will make the case for a larger seed round, positioning us as a validated, market-ready company.